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Content Marketing

Lead magnet ideas for 4 key business niches

Lead magnet ideas are something all businesses need if they’re going to build their own mailing list. But sometimes you just don’t know what ideas are good and which aren’t so great. I recently shared with you some ideas for lead magnets in this blog post. However, in today’s blog, I’m going to give you …

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How to use tech to your advantage as an introvert in business

Being an introvert in business can often make it hard to show up. Even being online can be overwhelming at times with all the noise. Being an introvert myself, I often need to switch off and find it hard to show up all the time. Luckily you can use tech to your advantage, as I …

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Top tech and marketing trends for 2021

Business owners the world over are breathing a huge sigh of relief that 2020 is finally over! However, if the COVID epidemic taught us anything, it’s how important tech is to our business success. More and more businesses have embraced the tech and marketing solutions available online and this is something that isn’t going to …

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What actually is a business funnel?

All online businesses need funnels in place, if they’re looking to grow. A funnel enables you to identify and connect with anyone who’s interested in your business, whether that’s registering that interest or turning it into a sale.  But when it comes to business systems and processes, a funnel is something that fills many business …

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Why Being Consistent Is Key For Content Marketing

This week I wanted to talk about being consistent as part of your content marketing strategy. I know it’s something we all struggle with from time to time but by being consistent you have more chance of being seen by your ideal customer. They may not see each and every post or email you put …

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