Do you have a systemised, aligned marketing system that feels good to you and converts on evergreen?
I’ve done nearly 15 online business audits in the past month, and on every single audit, the answer to the above question is always a no.
It’s not surprising, though really, is it?
With everything we need to do as business owners, how on earth do we have the time and energy to build an evergreen marketing system that converts into sales while we sleep?
I mean, that’s the holy grail, isn’t it?
But I also know that you’re busy doing all the things in your business. And while you know having a system in place will help bring in leads and sales, you’re stumped when it actually comes to doing this for yourself.
7 steps to create your own aligned marketing strategy
So today, I want to share my best tips on how to create an aligned marketing system that works for you!
#1: Get clear on who your ideal client is
Do your research. Find out what they need help with right now and how you can help them with that. From here, you can think about what your offers are and how they differentiate in a crowded market. This will help to drive your content too.
#2: How will you bring them in?
Think about your lead magnet (if you have one). Does it still solve the problems your ideal clients have? Do you need to refine or redesign it? Is it still relevant?
#3: Your aligned marketing strategy will need traffic
How will you drive traffic to your lead magnet and website? Don’t spread yourself too thin here. Choose two to work on for a few months, and then you can revisit this. Traffic can be driven from SEO, Pinterest, PR, guest blogging, podcasts, affiliates, paid ads, Facebook groups, hashtags and content marketing.
#4: Lead content
Think about what your lead piece of content will be. You really want to aim for one lead piece per week. Choose something that aligns with you and your strengths (you don’t need to do video if it’s something you just don’t like to do). The format could be a blog post, podcast, YouTube video or Facebook live. The content should aim to attract and connect with your soul fit client.
#5: Repurpose, repurpose, repurpose
I always bang on to my clients about repurposing. Content can be repurposed in many ways. For example, this blog post will be broken down into 7 pieces of social media content and will be sent out to my email list. And it really doesn’t matter about posting the same thing across all of your channels. The likelihood of someone seeing it more than once is tiny, and if they do, then that only helps to convey the message you’re getting across.
#6: Engage, nurture & convert
The next part of the system is to engage and nurture those new relationships. Because you want them to eventually convert into paying clients. As for engagement, you can use social media to make that happen – and nurture them further via email and Facebook groups.
#7: The tech for your aligned marketing strategy
To make this all happen, you will, of course, need the tech. There are so many systems out there and loads of tech advice to help make it simpler for you. Check out some of my previous blog posts, including How to set up a tripwire offer, Creating the perfect opt-in page and Choosing tech without the stress.
Starting on the 10th of January I’m running a 4-week implementation course showing you exactly how to set up and implement an aligned evergreen marketing strategy for 2022.
Sounds good? Check out the deets here.